Glossary of Terms
IT and Marketing Glossary
Understand technology and marketing without unnecessary jargon. In our glossary, you’ll find simple explanations of the most important terms we use every day in our projects.

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A
- Acc
- Accessibility
- Active Directory
- Admin
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Adobe Photoshop
- Adobe XD
- Adwords
- AFAIK
- Affinity Designer
- Affinity Photo
- Affordances (IT)
- AFK
- Agile
- AI
- Aimbot
- Akka
- Algorytm
- Amazon DocumentDB
- Android
- Android SDK
- Android Studio
- Angular
- Angular.js
- Anima App
- Ansible
- AOE
- Apache ActiveMQ
- Apache Airflow
- Apache Ambari
- Apache Flink
- Apache Hive
- Apache JMeter
- Apache Lucene
- Apache Pig
- Apache Spark
- Apache Storm
- Apache Tomcat
- API
- Appium
- ArchiMate
- Arduino
- Area of interest
- ASAP
- ASP.NET
- ASP.NET Core MVC
- ASP.NET MVC
- ASP.NET Web API
- ASP.NET Web Forms
- Assembly
- Atomic Design
- ATSD
- Attribute (IT)
- Avocode
- AWS
- Axure
- Azure Cosmos DB
- Azure DevOps
- Azure SQL
B
- B8
- Babel
- Backend
- Backend testing
- Backlink
- Backup
- Ban
- Banner blindness
- Bash
- Behavioral targeting
- Benchmarking
- BG
- Big Data
- Bitcoin
- Black Hat SEO
- Blender
- Blockchain
- Bootstrap
- BOT
- Bower
- BPMN
- Brandbook
- Branding
- BRB
- Breadcrumbs
- Breakpoint
- Broken link
- Browser hijacker
- Brute-force attack
- BTW
- Bug
- Bug fixing
- Build
C
- C
- C#
- C++
- Cache
- Camper
- CAPTCHA
- Card sorting
- carousel
- Case study
- Cassandra
- CBT
- CentOS
- Checkbox
- Chef
- Chevron
- Cisco
- Clarity Design System
- Classes
- Classes in Design Programming
- Click Tracking
- Client-Server Program
- Clojure
- Cloud
- Cloud Solution Architect
- Cloudflare
- CMS
- COBOL
- Coda
- Code editor
- Code review
- Coding / programming
- Cognitive journey
- Cognitive walkthrough
- Compiled language
- Component test
- Concourse
- Confluence
- Consul
- Containerization
- Content
- Content marketing
- Contextual targeting
- Convergence
- Conversion
- Cookies
- Copywriting
- Cordova
- Couchbase
- Cracking
- Crash
- CRM
- CRO
- CryEngine
- Cryptocurrency
- CSS
- CTA
- CTR
- CU/CYA
- Cucumber.js
- Customer journey
- CX
D
- Daily scrum
- Dark mode
- Dark post
- Dart
- Dashboard
- Data leak
- Database
- Database
- Database language
- DB2
- Debian
- Defensive Security
- Delphi
- Deployment
- Design
- Design system
- Desktop application
- DevOps
- Discord
- Display advertising
- Divergence it
- Django
- DLC
- DLP
- DNS
- Docker
- Domain
- DOS
- Download
- Doxing
- DRAM
- Drupal
- Duplicate content
- Dynamo
- DynamoDB
E
- E-commerce
- E-mail marketing
- E-sport
- Early access
- Earned media
- Easter Egg
- Ebook
- Eclipse
- Elasticsearch
- Elixir
- Emacs
- End-to-end testing
- Engine
- Enterprise Architect
- Entity Framework
- Erlang
- ERP-Enterprise Resource Planning
- ESLint
- Exploit
- Express
- Eyetracking
F
- F#
- F2P
- FAB
- Fabric
- Fake mail
- Fanpage
- FAQ
- Favicon
- Figma
- Fintech
- Firebase
- Firewall
- Fixation (UX)
- Flask
- Flat design
- Flowchart
- Flutter
- Fold
- FPS
- Frag
- Framework
- Frontend
- Frontify
- FTP (File Transfer Protocol)
- Full stack
- FYI
G
- G8
- Gatling
- GDN – Google Display Network
- GIF
- GIT
- GitHub
- GitLab
- Go
- Google Analytics
- Google Cloud Platform
- Google Panda
- Google Penguin
- Google Search Console
- Google Tag Manager
- Gradle
- Grafana
- Graphic design
- Gravit
- Gremlin
- Groovy
- GUI
- Gulp
H
- H8
- Hackathon
- Hadoop
- Haiku
- Hamburger
- HAND
- HAProxy
- Hardware
- Haskell
- Heatmap (UX)
- Heroku
- Heuristic evaluation
- Hibernate
- Hosting
- Hotjar
- Hover
- HP UFT
- HTML
- HTTP protocol
- HTTPS protocol
- Human Computer Interaction – HCI
- Hybrid application
I
- IAMO
- IBM Cloud Pak for Watson
- IBM InfoSphere
- IBM Rational Rose
- IBM WebSphere
- ICT
- Inclusiveness
- Indexing
- Indie
- Infographics
- Informatica PowerCenter
- Information architecture
- Inkscape
- Intellij
- Interaction
- Interaction design
- Interface
- Interpreted language
- InVision
- iOS
- IoT
- IP
- IP spoofing
- IT (Information Technology)
- IT library
- Iteration
J
- Java
- Javascript
- JavaScript injection
- JavaServer Pages
- JBoss Application Server
- Jenkins
- JIRA
- jQuery
- JRPG
- Jupyter
K
L
M
- M8
- Machine learning
- MacOS
- malware
- MariaDB
- Marketing automation
- Marketing mix
- Marvel
- MATLAB
- Maven
- MD
- Meetup
- Meta tag
- Microsoft Azure
- Microsoft Dynamics
- Microsoft Excel
- Microsoft IIS
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SSIS
- MMO
- Mobile App
- Mobile App Developer
- Mobile application
- Mobile marketing
- Mockup
- Mockup
- Mod
- Modal
- Moderation
- MongoDB
- Moqups
- Motion design
- MS
- Mule ESB
- Multiplayer
- MW
- MySQL
N
- Nagios
- Native application
- Navigation (UX)
- Neo4j
- Nerf
- NetBeans
- NFC
- NFT
- NHibernate
- Nick
- NLP
- Node.js
- Nofollow
- Noob
- Notepad++
- Notification
- NP
- NPC
- Npm
- NTG
O
- Objective-C
- Octopus Deploy
- Offensive Security
- OMG
- Omnichannel
- Onboarding
- Open source
- OpenJDK
- OpenShift
- OpenStack
- OpenUI5
- Oracle
- Oracle Data Integrator
- Oracle Service Bus
- Organic traffic
- OrientDB
- OT
- Overflow.io
- Owned media
P
- PageRank
- Pagination
- Paid media
- Pandas
- Patch
- Path of sight
- PEGI
- Performance test
- Perk
- Perl
- Persona
- Phishing
- PHP
- PHPStorm
- PING
- Pixel
- Pixelmator
- PL/SQL
- Play Framework
- PLS
- Plugin
- Plugin add-on
- PM / Project Manager
- Podcast
- Post
- PostgreSQL
- PowerShell
- PPC
- PPI
- Pre-processor
- Profil Crashlytics
- Programming language
- Prometheus
- Proto.io
- ProtoPie
- Puppet
- Push message
- PVE
- PVP
- PyCharm
- Python
Q
R
- R language
- RabbitMQ
- Random
- Ransomware
- Raspberry Pi
- RDP
- React Native
- React.js
- Red Hat
- Redis
- Release
- Remake
- Remaster
- Rendering
- Respawn
- Responsiveness
- Retrospective
- Robots.txt
- Root cause
- ROTFL
- RPG
- RStudio
- RTS
- Ruby
- Ruby on Rails
- RubyMine
- Rust
- RWD
S
- SAAS
- Sakkady
- Salesforce
- Sandbox
- SAP
- SAP ABAP
- SAP HANA
- SAPUI5
- SAS
- Scala
- Scam
- Scikit-learn
- SCOM
- Screenshot
- Scrum
- SCSS
- Selenium
- SEM
- SEO
- SEO
- SEO Audit and optimization
- SERP
- Server
- Shader
- Shadow IT
- SharePoint
- Single player
- sitemap.xml
- Sizzy
- Sketch
- Skype
- Slack
- Slider
- SMM
- SMO
- Sniffing
- Snowflake Data Cloud
- SoapUI
- Social media
- Social networking site
- Soft
- Software
- Software
- Software house
- Software testing
- Solr
- Source code
- Spam
- Spin-off
- Splunk
- Spring Boot
- Spring Framework
- Sprint
- SPX
- SQL
- SQLite
- SSID
- Streaming
- Sublime Text
- Survival
- Svelte
- SVN
- Swift
- Symfony
- Sympli
T
- T-SQL
- Tableau
- TBH
- TeamCity
- Technology stack
- TensorFlow
- Terraform
- Test 5 seconds
- Testing
- TextMate
- THX
- TIA
- TL;DR
- Token
- Torch/PyTorch
- Trailer
- Travis CI
- Trello
- Trial
- Trust Rank
- Tutorial
- TypeScript
U
- U2
- Ubuntu
- UML
- Unit test
- Unity 3D
- Unreal Engine
- Update
- Upgrade
- Usability heuristics
- Usability measures
- Usability tests
- User Interface
- User-Centered Design
- UTF-8
- Utility
- UX
- UX Audit
- UX Audit
- UX Design
V
- Varnish
- VB.NET
- Veeam
- Vim
- Virtual reality
- Visual identity
- Visual Studio
- Visual Studio Code
- VMware
- VPN
- VPS
- Vue.js
W
- W8
- Waterfall
- WCF
- Web App
- Web Development
- Web push notification
- Web Services
- Webanalytics
- WebAssembly
- Webinar
- webMethods
- Webpack
- Website audit
- WebStorm
- White Hat SEO
- Widget
- WiFi
- Windows Server
- WordPress
- WPF
- WWW
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